Friday, April 29, 2011

Mystery Shopping is a Growing Industry

Mystery Shopping now represents a billion dollar industry worldwide and is used in countless countries. In 2004, the MSPA (Mystery Shopping Providers Association) conducted one of the first tests to quantify how many businesses were using mystery shopping. Over 8.1 million mystery shops were conducted and the businesses that employed mystery shopping as a market research technique saw on average growth of over 10%.

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