For all companies, their customer satisfaction is the most important thing. Companies need to really make sure that they give the best services to improve customer satisfaction and increase their sales at the same time. Throwing promotional products, giving special gifts for valued customers, and provide good comforts for the customers are several ideas that companies should do to increase their service to satisfy their customers. However, it is sometimes hard to measure customer satisfaction. It is crucial to have exact numbers that show their customer satisfaction rate. It will be important to do some research or to conduct surveys to see the accurate numbers. The numbers will be beneficial to use for determining the next steps and programs that companies have to create.
Christina, Anita. Thinking Buisness and Finance. 16 June 2011. <http://www.bestwesternashland.com/2011/06/16/customer-satisfaction-surveys-the-important-benefits/>.