To evaluate the progress and growth of a particular business or company Surveys are normally carried out. Those companies which rarely carry out such activities find it very hard to judge whether their company is growing or deteriorating day by day.
The degree of customer surveys generally higher compared to that of employee surveys; this is because customers are what creates the soft running of the company. If a customer does not receive satisfactory services, they may as well decide to move to another company which serves them better, that is why there has to be a survey carried out once in a while to find out if customers are satisfied with the services they get.
Normally a Customer survey entails the response to the kind of services, whether the products they have been using from their company have been helpful in any way and if they are increasing in number or not. There is also a customer loyalty survey which is normally carried out to see to what degree the customers are connected to the company or indeed if they are not at all connected or have no interest in being furthermore.
The company also holds an employee engagement survey to note if they have reliable working personnel or if they are only temporary. The degree of employee engagement and commitment matters a lot in the development of a company.
Working staff surveys are a good way to find out if there is need in employing other staff before the company gets out of hand. A good staff survey will give a 360 degree feedback meaning that the company will always keep track of its services and chances of it collapsing are minimal.
The weak part of a company is employee survey services, giving it an opportunity to be more competent and perform better compared to how it did before the survey.
Poole, Robert. Project Business Management . 7 June 2011. <http://projetaves.org/business-management/the-importance-of-carrying-out-surveys.htm>.